“In an art context, reception theory refers to the way an audience actively decodes a work of art and helps to define and explore the meaning of the cultures we live in today
The term was first used by the German theorist Hans-Robert Jauss in the late 1960s to analyse literature, and is now a key concept of postmodernism. Reception theory is based on the idea that the meaning of a text is located somewhere between the reader and the text and that each person will decode the text slightly differently depending on their background, cultural life experiences and the access they have to the frameworks of power that enable them to make informed judgements.
The cultural theorist Stuart Hall took up this concept in the 1970s as a way of understanding cultural representation. Hall used reception theory to analyse how the British media misrepresented black communities living in Britain.”
Eco continues that in contemporary media, instead of being exceptions, aberrant decodings have become the norm. For example, TV broadcasters know beforehand that their messages will be interpreted in various ways. He speculated that because of this freedom of interpretation, the power of media over individuals might be much less influential than is thought.
This idea of examining the messages contained in the media and how the audience interprets them has since become one of the core concepts of academic media research. Eco’s article influenced, among others, Stuart Hall‘s encoding/decoding theory.
Non spillage of ideas
Is there a need to reign in the tendency for an ever expanding zone of research – see Akira scene! – ?
There is a spacetime to do this, it comes when the core has attained enough critical mass. Critical in several of it’s meanings,
Critical as sufficient mass to become active | effective | of stature
Critical as having the requisite vocabulary and ability with knowledge | theory | research to effectively analyse | observe | progress
Critical as having a firm enough grounding to feel confident to comment, reflect and evaluate
A cycle of expansion and compression
When extended the practice is less dense and pores open to allow intake of new stimuli and material – porous
When compressed the practice is in a process of incorporation | assimilation which leads to expansion of action and output
Blog as a space for practice
This I hope is becoming apparent the more the Blog continues. I am finding a voice for the blog and a place for it within and of my practice.
Value in the work = can be derived from a Dominant reading being forced by author
do you make and then reflect on what is working and then remove and edit?
Do you bring a curator in to help you or is this notion of value or what is good not pertinent to the work you are making?
Domestic materials and their use in my practice
How does this relate to value of and in reference to the work?